your article details how wayne lapierre took the nra from a group that represented gun owners not one supported by and supportive of the gun industry. can you explain to the viewers the element of money that's in play here? >> well, the nra is a dark money group. it doesn't have to disclose its dono donors, but apparently it's good pr for a number of gun makers to be affiliated with the nra. that we know about that the nra has disclosed we know about millions. they have the golden ring of freedom and they have access to wayne lapierre and help shape policy. >> the yoshths has a wonderful piece on how a brilliant marketing campaign has made thea r-15 is best selling gun while slate recently estimated that assault rifles represent a half billion dollar industry. now, just to be clear, this isn't about children. this isn't about the second amendment for the nra. this is about corporate profits, isn't it? it's about making money for gun manufacturers. >> that's right. and i would commend tim's article to everyone. it's a superb piece. it's a very important piece. i think you put your fing